The International Cricket Council (ICC) will be conducting an e-auction for its sale of media rights only if the bidders quote an identical amount in the opening round, industry sources told PTI on Friday.
Media Rights: ICC to accept sealed bids, e-auction only in case of a 'tie'
July 16, 2022
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The International Cricket Council (ICC) will be conducting an e-auction for its sale of media rights only if the bidders quote an identical amount in the opening round, industry sources told PTI on Friday.
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