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Revenue generated from IPL goes back into the game: Jay Shah

"Transparency" remains the keyword in the entire process of the sale of media rights and to ensure the same, the BCCI has gone ahead and decided to conduct an e-auction. BCCI secretary Jay Shah, who is overseeing the entire process, says he has little doubt the game's hottest property anywhere in the world will once again justify its ability to attract top-dollar in the India market, and globally.

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